Where we have been

Everywhere

	Ensuring you don’t just find the lowest common denominator
	Managing concept drift

	‘Indulgence’ in English is a ‘parcel’ of meaning, including guilt
	There is no Spanish ‘parcel’ connecting guilt with pampering
	A visual thesaurus is a good way of beginning to articulate centres of gravity for key words (see ‘Why Gravity’)

The extra challenge with international work is twofold

Concept drift is more than a translation issue, it’s often a symptom of a real cultural difference