 |
| Research
is always a dialogue with stakeholders |
 |
Needs to be inventive and human |
|
Not enough to be professional |
|
“Of course
they’re selling less of the original, they’ve
launched all those other versions”
Brand loyalist, 70yrs, Staines
|
“We hated
this when we saw it in the group, but now I’ve had
time to think…. ”
Young opinion leader, Seattle
|
“Route
2 may not tick as many boxes but it has real impact and
focus, it’s likely to be better value competitively.”
Gravity debrief
|
|
|
| Experience
delivers real vision |
|
Responsibility for the implications of insights |
|
The way things could be, not just the way they
are |
|
|
| Research
should give teams the confidence to make the strongest decision,
not just the safest one |
|
Strategically and creatively |
|
Recognise the power of ideas |
|
